Pokémon Developer Game Freak Trademarks ‘PAND LAND’ In Japan

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The developers behind the beloved Pokémon series, Game Freak, have filed a new trademark for ‘PAND LAND’ in Japan.

Gematsu originally reported on the discovery of the new trademarks for ‘PAND LAND’ after they were first registered in Game Freak’s native Japan on the 8th November 2023.

Subsequent trademark submissions from Game Freak now exist for the two variations of ‘PAND LAND’ logos that you can see above and below.

Game Freak PAND LAND Trademark logo
image credit: game freak

The trademark submission for each logo from Game Freak don’t reveal much about what ‘PAND LAND’ could be, although, true to form, the listings fall into the categories relating to goods and services for home video game machines and ‘programs for home video game consoles’.

The two logo trademarks submitted on the 28th December 2023 feature stylised logo artwork in horizontal and stacked variations with multiple geometric characters or symbols below the title.

Is ‘PAND LAND’ Project Bloom?

Project Bloom
image credit: game freak/private division

One theory pinging around the halls of Dodo Towers is that the trademark for ‘PAND LAND’ could be the title of the collaborative effort between Game Freak and publisher Private Division, currently only known as Project Bloom.

Private Division is a publishing label of Take-Two Interactive, who you might know as the owner of a little game series called Grand Theft Auto.

Michael Worosz, Chief Strategy Officer at Take-Two Interactive said at the time that Private Divison was ‘honoured to be the first Western Publisher to work alongside this exceptionally talented and proven team to bring a new IP to market’.

The partnership between the Private Division and Game Freak was first revealed in May last year, with Project Bloom being in early development with an anticipated release sometime during Take-Two’s Fiscal Year 2026.

We will have to wait and see if the new Game Freak trademark for ‘PAND LAND’ is related to Project Bloom, so be sure to check back here for the latest information once it drops!

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