Our Editorial Policy

RetroDodo.com is an independently owned website about retro video games and pop culture products.

We create in-depth reporting, analysis and criticism related to retro games in written form. We also run a YouTube channel that complements the written content we publish on this website, alongside a podcast, and newsletter.

This editorial policy sets out the ways in which we go about our work. If you feel that our work has fallen short of these standards, please contact us.

Our Reporting

We report stories as we see them, as accurately as we can, without using any form of AI. See our Anti-AI Policy for more information and our opinions on this technology.

When reporting information that may not be publicly available or which may paint an individual or organisation in a way they find disagreeable, we always seek comment.

If we receive new information after publication, we update our existing story or add a new one as necessary and as quickly as possible.

When notified of potential factual errors in our work, we will attempt to verify them and publish a correction if a mistake has been made.

We also offer anyone mentioned in a story a right of reply. If you feel you or your company has been misrepresented or wish to expand on a story please get in touch.

We try not publish information received from sources (named or anonymous) without attempting to confirm it with additional sources. We protect the identities of anyone who provides information to us anonymously. We do not pay sources for information.

When reporting on information revealed by another publication, we always provide prominent credit and link through to the original work where we can.

Sometimes our work requires us to travel to report on events, games, people and organisations. If we accept travel and accommodation from a third party to facilitate our editorial coverage, then we disclose it within the relevant article(s).

Our Professional Relationships

In the course of our work we speak to game developers, publishers and other organisations, liaising with creative and public relations personnel, and always seek to conduct ourselves professionally.

In order to receive materials and access, it is sometimes necessary to agree to embargoes that bind us to publishing content after a certain date and time. It may also be necessary to sign a nondisclosure agreement (NDA), which we only do if we are satisfied the NDA will not compromise or inhibit the honesty and integrity of our work.

In the event that a company stops talking to us completely (sometimes referred to as ‘blacklisting’), we will do our best to deliver the same high standards of reporting, fairness, analysis and criticism without being swayed by the circumstances.

Out of respect for individual game creators and their work, we will not refer to these incidents in public unless there is a strong editorial imperative to do so – e.g. the integrity of the publication is under threat, or publication of critical information such as highly anticipated reviews will be delayed as a result.

The Retro Dodo editorial team does not accept promotional items or other gifts from publishers and creators. We only accept games, items for review and things that enable us to do our work (i.e. consoles and peripherals).

If we receive promotional items without requesting them, we have the right to sell, give away, or donate the products.

Staff and contributors are not permitted to do “mock reviews” for or provide paid consultancy to game creators. New staff and contributors may not write about a company they have worked for in any capacity within the last two years.

Advertising & Commercial Activities

Retro Dodo’s editorial and advertising departments are separate. The content that appears on the Retro Dodo site and YouTube channel is entirely at the editors’ discretion and is never influenced by commercial considerations.

Our advertising team believes in being fair, honest and transparent in our dealings with advertisers.

We do not accept advertising that plays sound automatically or that features offensive content. Additionally, we do not accept inappropriate advertising content and will act to remove it if it appears on the website. If you believe adverts on the site are falling short of these goals, please contact us.

We sometimes link to retailers (e.g. Amazon) and receive money from any purchases made. These links do not influence editorial decisions in any way. They only appear in articles related to the product in question and use neutral language, for example: “Order [this product] from Amazon.”

You can read more information about our Affiliate Disclosure here.

Click Hill Limited

Retro Dodo is owned by Click Hill Ltd. The company publishes a variety of websites and YouTube channels including Card Gamer.

These businesses are separate from Retro Dodo’s editorial department. Retro Dodo will always disclose its relationship when covering activities operated by its parent company, Click Hill. Any such coverage is entirely at the editors’ discretion and is never influenced by commercial considerations.

All Click Hill staff are aware of this editorial policy and stand by it individually and collectively.