Seiko have teamed up with Sega to release a beautiful watch to mark 65 years of one of the biggest and most influential names in gaming. The timepiece comes in black and silver with numbers in the trademark Sega font that we've seen on plastic game cases since our youth. There's even the Sonic and Sega logo's included on the face too.
セガ誕生65周年記念 セイコーとのコラボレーションウオッチが登場！
— セガ公式アカウント🦔 (@SEGA_OFFICIAL) February 9, 2026
ブラック・シルバーの2色展開で、幅広いシーンに調和。
3時位置にはセガロゴ、6時位置のサブダイヤルには「ソニック」があしらわれています。
本商品は「セガストアオンライン」にて予約受付中です。https://t.co/VsRxWIdxzb pic.twitter.com/B7oG9T6ZMW
On the back of the watch is a 65th anniversary logo and a limited edition number. They both come in a commemorative anniversary box with a the motto 'empower the gamers' engraved into the lid. They really do pay homage to the incredible work that Sega have done over the past 6 and a half decades.
These watches fall into the category of wearables that I like to call 'covert nerd attire'. You could wear these to work or on a date and not instantly get outed as being a Sonic fan boy, while still feeding your inner geek and getting nods from other nerds in the know.
But how much do you need to shell out for one of these fantastic arm clocks? Well, they cost ¥71,500, which is around £336, $456, and €386. Head to the Kadokawa website to order yours!
