SEGA has teamed up with popular workspace accessory brand Branch to launch a new line of desk chairs with a touch of retro gaming goodness, which is something I didn't think I needed until I saw this.
SEGA and Branch have launched a Sonic the Hedgehog chair, a Dreamcast chair and finally, one for the SEGA Genesis. Each featuring 14 points of adjustment, 5D armrests, tilt controls and a choice between performance mesh or vegan leather.
The Sonic desk chair shows the iconic colourways from certain levels and branding; it has Sonic's logo on one of the wheels, while the others are bright red. The Genesis version features the iconic black and red accents of the console with black vegan leather and the markings of the on/off switch on one of the wheels.

Then, finally, my favourite is the SEGA Dreamcast desk chair; it's far more vibrant than the previous two, with subtle nods to the ABXY buttons as the wheels, the light grey accents and bright orange extras to pay respect to the orange logo.
- 14 points of adjustment: our most configurable chair for everybody
- 5D armrests, including arm width and height, as well as pad width, depth, and pivot
- Height and depth adjustable lumbar support; completely removable
- Seat height and depth, tilt and tilt tension, and forward seat tilt for precise alignment
- Three iconic designs: Sonic the Hedgehog, SEGA Genesis and SEGA Dreamcast
- Two materials: performance mesh (Sonic) or vegan leather (Genesis, Dreamcast)
- Included a headrest with two-axis adjustment
- Optional tall cylinder to support folks 5'11" and up
- Meets BIFMA standard for commercial-grade use; supports 275 lbs
- Designed by Branch in San Francisco, California

The SEGA X Branch chairs are available to purchase today. The Sonic the Hedgehog chair starts at $529 wheras the Genesis and Dreamcast chair starts at $629, though unfortunately is not available worldwide, so only US readers will be able to purchase it.