An exciting new commercial for The Super Mario Bros. Movie released yesterday that features Mario and Luigi in an advert for their plumbing service. And fans are elated that the telephone number and website are real!
The new commercial was released at the largest bowl convention of the year in the United States, the Super Bowl.
Whether you’re a fan of bowls (football) or not, you’re likely aware of the excitement around the commercials that typically release during the broadcast.
Companies spend millions and millions of dollars for the chance at all of those eyes and ears on their products.
Knowing that the marketing is being taken that seriously for The Super Mario Bros. Movie is a great sign.
The hype has been ramping up ahead of the April 7th release date, and this new commercial is maybe my favorite marketing we’ve seen yet.
In this new video we got an incredible promo for the film that brought back Nintendo raps, acknowledged Mario and Luigi’s occupation, and pays homage to the previous Mario television shows.
Website and Telephone Number
Perhaps the most interesting and exciting part of the faux-advert was the inclusion of a telephone number and web address.
When you visit the website, smbplumbing.com, you are greeted with a website for a “real” plumbing business, including an About Us and Testimonials for Mario and Luigi’s service.
The website once again features the telephone number shown at the end of the commercial… 929-55-MARIO or 929-556-2746.
Needless to say, many were quick to see if the telephone number worked. Spoiler alert: It does!
If you call the number, you will get Luigi (voiced by Charlie Day) on the answering machine for Super Mario Bros. Plumbing.
And if you text the number, as Luigi suggests, you’ll be encouraged to sign up for updates about the movie.
We really don’t need any further encouragement or reasons to be excited about The Super Mario Bros. Movie. We are already dying to see it.
But cute promotions like this just add to how awesome this film is likely to be.
So far everything the team at Illumination and whoever they have behind their marketing team are doing an incredible job.
You can count me as someone heading to theaters in early April.
Oh, and Mario… call me back! I left you a message about that plumbing service!
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Anthony has been a video game lover ever since he can remember. He became a fulltime nomad in 2018, living throughout most of Asia. He focused his passion in retro gaming and began creating a game for the Game Boy Color while living in Nara, Japan during the 2020 pandemic. He is now in Chiang Mai, Thailand, where he spends most of his time gaming, going on long walks and meeting as many stray dogs as possible.