Retro gaming fans are going wild over these Atari NFT Sneakers, digital art that you can’t actually wear.
Wait… what?
It’s ok, we’ll fill in the blanks and explain exactly what that means now. Don’t worry, it’s all pretty confusing!
Announced as a collaboration in conjunction with RTFKT studios, these shoes mark a growing number of NFT sneaker releases aimed at a tech-hungry audience looking for the very best collectibles.
Gucci has even joined the fray, so you know it’s serious.
Here’s everything we know about these Atari NFT Sneakers with some important questions answered along the way… like why would someone pay $3,000 for a pair of shoes you can’t even wear.
N.B – I still don’t know the answer to that last part.
Checking Out The Atari NFT Sneakers Range!

What Are NFT Sneakers?
That’s probably a good place to start. These Atari NFT Sneakers come from RTFKT studios. They make virtual sneakers and other collectible art that people can own, trade, and show off to their hearts content.
Imagine buying an original David Hockney or owning the tent that Tracy Emin used in that art piece about all her ex-lovers, but as a digital version.
Well, it’s a little bit like that.
NFT stands for Non Fungible Token, which isn’t anything to do with mushrooms like I thought it was when I first saw it. It’s a collectible, and these Atari NFT Sneakers cost $3,586 to virtually own!

Atari Collaboration
Atari and RTFKT Studios have made an Atari collectible that’s good enough to wear, literally! The shoe in the picture above is called the ‘Shiny Edition’ and is a one-off piece of digital art, making it a very special bit of digital kit. The shoe in the cover photo is the Atari X MGSX, one of four shoes in existence that also sold for $3,586
The shoes look just like an Atari console. They apparently have a cyberglass sole which allows owners to travel the multiverse like a boss.
I prefer Vans or Converse with rubber soles, but then again, I couldn’t find the multiverse on Google Maps, so perhaps these shoes aren’t for me…

Wait… Are These Atari NFT Sneakers Real?
They exist, but you can’t wear them. They were available to try on via snapchat, but that’s as far as it goes.
If you have $3,000 and want to show people what you might look like with different shoes on, then it’s a bargain!
RTFKT Studios are no strangers to creating cool collectibles. They recently created a pure gold sneaker (digital again) which sold for $28,000. They’ve made over $3million from these art pieces so far, with other cyber sneakers that ‘bend realities’ selling for mega bucks.
In comparison, Gucci are selling a virtual shoe for $11.99.
That’s more my price range!
In Conclusion. . .
Look, the shoe looks cool and is a great design, but there’s a bigger story here.
Digital art and NFTs are on the rise, and it’s exciting to think about how collectibles might look in the future.
As 90s kids and fans of the best 90s toys, we know a thing or two about hoarding pointless toys and games that look cool.
Having the ability to hold that collection on a smartphone or tablet to look through anywhere, anytime is a dangerous concept for someone like me, and I can certainly see the appeal and why people spend so much money on this stuff.
Imagine having the GoGo Crazy Bones on your phone. That would be awesome!
Who knows, it could be Atari NFT Sneakers today and a virtual version of Link’s Master Sword that I could pull from my phone to knock back muggers or people who don’t wear masks in the supermarket.
Now if THAT was $3,000, you know I’d be buying it.
What do you think about these Atari NFT Sneakers? Still clueless? Do you like them or loathe them?
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Seb Santabarbara has bought every Nintendo console that has ever been released in his 31 years on Planet Earth. His favourite game franchise is Zelda, and he’s patiently waiting for Banjo-Kazooie to come back to the fold. When he’s not playing games, he’s travelling the world in his self-converted camper van.